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Home staging is the art of professionally preparing and showcasing a property so that it appeals to the widest possible audience of buyers. While many associate it with decorating or design, home staging is actually a marketing tool that helps your property sell quickly and for the best possible price.

Research has shown that prospective home buyers make their decisions about whether or not to buy within the first few seconds of walking into a house so first impressions are critical. Staged houses are presented in a way that allows them to look better in photos and online and have curb appeal that will draw buyers through the front door.

A professional home stager will tell you that the first step to really being ready to sell your home is to stop thinking of it as your HOME and to start to look at it as a HOUSE --- an investment that holds tremendous equity. The goal of staging is to maximize that equity's potential. While your house is sitting on the market, it is costing you money in mortgage fees, utilities, taxes, etc. and the longer it stays on the market, the more likely you are to be faced with an inevitable price reduction.

Studies have shown that today's buyers are much more educated about home purchases and as such, are willing to pay extra for a property that is "move in" ready. In a staged home, buyers not only benefit from knowing that all the problems have been addressed, they actually see what they are buying without having to look through the distraction of clutter and personal items.

Because it is very difficult to be objective when de-personalizing and neutralizing your living space, enlisting the services of a professionally trained home stager can make the transition from home to house just that much easier and effective and can help to make your house feel like a space in which potential buyers want to live.

Think of staging as the short term solution to the long term gain of having someone else fall in love with your HOUSE and wanting to make it their HOME!

The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are member’s of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.